sales

#007 Impact and Influence: Applying the 5 Laws of Stratospheric Success with Bob Burg

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages. His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

I brought Bob on the show because I love his view on success and how to create it. I came across Bob’s book “The Go-Giver” right when I came back from traveling the world for several months, after leaving my position at a successful company. When I left on my journey I was feeling down about the way business was being run in America, but Bob’s book was a great reminder for me that you can create abundance and a great business for yourself, if you do it with intention and provide value to others. I love that it is written as a parable, which makes it not only great for gaining knowledge, but also a fun and interesting read. I can easily say it’s one of my favorite books that I have read in the business section.

I reached out to Bob to tell him how much his book meant to me and how it actually was a catalyst for me to create this podcast. I told him that I wanted to give my audience an opportunity to learn from him as well, and he told me yes before I had even started the podcast. What an awesome human!

In this episode, we’ll discuss his 5 laws of stratospheric success, how to create influence, questions about mentorship, and so much more! I feel so grateful and honored to have him on the show. I hope you enjoy!

Show notes:

  • 3:17- Bob will explain what a “Go-Giver” is and how they differ from a “Go-Getter”

  • 5:58- We’ll discuss why he decided to write this book as a parable

  • 7:39- The five laws of stratospheric success

  • 16:20- How a ‘Go-Giver” creates influence

  • 19:25- Learn the dos and don’ts when of seeking out a mentor

  • 24:57- Hear about the different mentors in Bob’s life

  • 26:23- What bob learned years ago from a “drive-by-mentor”

  • 29:06- Bob’s view on living with intention

  • 31:36- Three truths that Bob lives by


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Connect with Bob Burg:

Website: https://thegogiver.com/

Facebook: https://www.facebook.com/burgbob/

Instagram: @realbobburg